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HR strategy based on corporate strategy and values

In the past 10 years, the number of Continental employees has grown by over 100,000 employees. New business areas and new international markets have been tapped into and integrated in the corporation. On the global labor markets, the competition for specialist and managerial staff is growing due to a reduction in the working population. We are continually developing our HR strategy to enable our company to take on the growing internal and external challenges involved in HR work. Our HR strategy is focused on the two fields of action “employees and corporate culture”.

In dialog with our employees, we used a number of measures to strengthen our corporate culture, characterized by our four values: Trust, Passion To Win, Freedom To Act, and For One Another, and firmly embed it in our corporation. Only in an inspiring environment can we successfully create optimal development opportunities for our employees. The fine progress we have achieved here is demonstrated by our good positions in various employer rankings, in which we improved significantly in the year under review. 

We see our employees not as resources but as individuals whose skills and abilities are recognized as our organization's most valuable asset. For this reason we now see our HR work as "human relations," not "human resources." This emphasizes a holistic approach to HR work with the focus firmly on people. The new name is intended to make it clear that our work is about relationships with one another and the values that we put into practice and exemplify. The change affects not only the HR department but the entire company. It is about the way in which executives and managers interact with their employees. It is about our work atmosphere and the way we work together in the company.

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