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Education Project in Brazil

In Brazil, we support the UERE education project for children and young people aged 4 to 18 from the slum district of Baixa do Sapateiro in Rio de Janeiro. We are an official sponsor of the 2014 FIFA World Cup in Brazil. As such, in the run-up to and aftermath of the World Cup, we would like to use the media attention surrounding this most popular global sporting event to raise the international profile of the successful methods used by the remarkable UERE education project.

Passion for soccer is omnipresent within the UERE kids.

We not only want to help the UERE children with our financial support and involvement in the e-learning module, but also make other organizations aware of this exemplary approach because we are convinced that it could also help raise the prospects of many other disadvantaged children in other major cities.

Soccer stands for Life, Freedom and Fun - especially in Brazil.

The so-called UERE-Mello concept is tailored quite specifically to the abilities and needs of the children. For example, interactive learning modules with a duration of 20 minutes are offered almost exclusively so that children who suffer from learning blockages as the result of some lasting trauma can also take in the content.

A typical classroom at the UERE project.

Until the end of 2015, Continental is also funding teaching staff and equipment for a football project in which the UERE children are given the opportunity to play football safely and under supervision in the immediate vicinity of the education project.