Cover image of the Continental Annual Report 2016
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Continental Magazine

Fascination and facts: The Continental Magazine shows you the mobility of the future. An

The automotive industry is reinventing itself – digitally integrated services and servitization offers are revolutionizing mobility.

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Driving yesterday

A springtime storm. A highway. It’s raining cats and dogs. Vision is lousy. The Smiths have been to the zoo with their children. Now they’re hurrying home. In the car, the children are sleeping, Mrs. Smith is reading a magazine and the radio is on. Two kilometers ahead there has just been an accident involving a vehicle that has been sent into a skid by a large gust of wind, and the driver couldn’t counter steer in time. Several cars have already piled into one another and the road surface is littered with car parts. The accident has taken place right after a blind bend. Mr. Smith, who is oblivious to all this, puts his foot down. He hopes that, with a bit of luck, they will be home within an hour.

Driving tomorrow

A springtime storm. A highway. It’s raining cats and dogs. Vision is lousy. The Smiths have been to the zoo with their children. Now they’re hurrying home. In the car, the children are sleeping while Mrs. Smith is reading an online magazine and listening to her favorite audio stream. Two kilometers ahead there has just been an accident. The accident has taken place right after a blind bend. Mr. Smith, who is aware of this thanks to his cloud-connected vehicle, has already reacted prudently. He slows down and brings the vehicle safely to a stop in time. At least no-one was seriously injured, luckily, and clearing vehicles are already on their way to make the highway passable again – the display on his in-car information system tells him. He sighs. It’s sure to be a few hours before they’re home.

Driving in the future

A springtime storm. A highway. It’s raining cats and dogs. Vision is lousy. The Smiths have been to the zoo with their children. Now they’re hurrying home. In the car, the children are sleeping and Mrs. Smith is watching a film on the screen built into the cockpit. Mr. Smith is following a soccer match via the on-board entertainment system. Two kilometers ahead an accident has just been avoided, even though a vehicle has just been sent into a skid by a large gust of wind. The automated vehicle’s control systems engaged within fractions of a second and made sure it stayed in its lane. Mr. Smith, who is totally unaware of any of this, briefly looks up from his soccer match and watches the gloomy landscape flitting by. What awful weather. He shudders. How exhausting it was back in the old days when you still had to steer the car yourself! Back then, there even used to be accidents – but they have long been a thing of the past. He’s glad because he knows that they’ll soon be home.


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We report on the people at the center of technological developments and the resulting new opportunities. Which innovations do experts rely on? What do engineers do in the labs and test stations? How is the world of work changing? Which trends will shape the society of tomorrow? Discover exciting articles and interviews, multi-media contributions from around the world, competitions and surprising information from behind the scenes.

To begin with, the Continental Magazine will be published twice a year.