The BASICS are the basis for our success as a company. They describe our vision, our mission and values, as well as the behavior that grows out of these. In short, they define what Continental stands for, what drives us forward, and how we want to work together.
Our company is rooted in a number of different cultures. With the BASICS, we want to express clearly what unites us and what we are striving to achieve – independent of the traditions to which each individual adheres. It is our BASICS that make us distinctive within the global marketplace. Our four values are the crucial element here: Trust, Passion To Win, Freedom To Act and For One Another. None of the values takes precedence over any of the others. Indeed, all four are of equal importance for our sustained success.