Together with 18 other companies and the German Society for International Cooperation (GIZ), Continental is one of the founding members of the "AFRIKA KOMMT!" ("Africa is Coming!") initiative. The aim of the initiative, which has Federal President Frank-Walter Steinmeier as its patron, is to invite young African managers from Sub-Saharan Africa (countries south of the Sahara) to Germany for one year in order to support them and familiarize them with the country. At the same time, the program paves the way for lasting economic cooperation in Africa.
The project's participants get to know the operational structures of German companies, expand their specialist and management skills, and acquire cultural and linguistic knowledge. This way, they can establish important contacts between Germany and Africa with their knowledge and expertise, and after completing the program they can assume managerial roles in their home country.
The companies involved thus have personal contacts in the region, who know the German language and mentality and have intercultural skills.